Written, directed, and starring the same person? Rarely a good sign. Sure, there are exceptions. But this is almost always a red flag. At least Creative Control’s stoatfur sleek black-and-white aesthetic and mostly unridiculous futuristic computer interfaces are eye candy for director/writer/leading man Benjamin Dickonson’s vanity project.
But a funny thing happens while you’re enjoying the tastefully restrained effects work. Dickinson might be admiring himself in the mirror, but he doesn’t expect us to join him. He’s not patting himself on the back. On the contrary, he’s spearheading a cast of flawed unlikable characters. In addition to his own weaselly ad executive, there are his wife, his best friend, and his mistress. They’re played by Nora Zehetner, the femme fatale from Brick shedding any sign of her shrewdness from that movie; a delightfully miscast Dan Gill wallowing in his role; and the flickering almond-eyed faux flawlessness of Alexia Rasmussen.
Although it’s a character drama, Creative Control is squarely sci-fi. It shares similarities with Spike Jonze’s Her, which was beautiful and heartfelt, but entirely hypothetical. We can only relate elliptically to someone falling in love with his operating system. Her is a parable about being in love with an ideal or a fantasy, and Creative Control wants to tell that same story. But whereas Her was perhaps a celebration of that love and its very real power, Creative Control has a more cynical take. Dickinson is no dreamer like Jonze. To him, technology makes it easier for us to be weak.
The more direct comparison for Creative Control is Jesse Armstrong’s brilliant The Entire History of You from the BBC anthology, Black Mirror. Creative Control doesn’t hit as hard as The Entire History of You. It’s not a punch to the gut. It doesn’t damn us quite so strongly as Armstrong’s vision of the future where we’re all doomed by our foibles, our insecurities, our weaknesses. Creative Control is a playful sock on the arm. But they’re both stories about about how the more things change, the more people are still assholes.
Creative Control is available for VOD. Support Qt3 and watch it on Amazon.com.