What happens when a music superstar with 36 million Twitter followers hops into a session of Fortnite with one of the most popular videogame streamers in the world? You blow out all the records for Twitch viewership. Late last night renaissance man Drake popped into a game with Tyler “Ninja” Blevins and hit a peak of 607,000 Twitch viewers, easily surpassing the previous high of 388,000. Drake performed well, telling Blevins at one point that he’d only got into the game a “month or two” ago.
If that wasn’t enough of a pop-culture confluence, by the end of the night, Pittsburgh Steelers receiver John “JuJu” Smith-Schuster, rapper Travis Scott, and Megaupload founder Kim Dotcom joined the game. It all sounds so amazing that one might think it a prearranged marketing stunt, except for the way the group’s in-game meetup was plagued with technical issues for a good part of the stream. (Drake’s PlayStation tag was apparently too full.) Most of the issues were eventually resolved thanks to judicious use of cross-play between the PlayStation 4 and PC versions of the game. Basically, this may have been the best advertisement for Fortnite ever.
You can check out an archive of the gaming session here.