Activision knows one of the best ways to celebrate America’s birthday is with some good old fashioned global hegemony. In China, for instance. And they have just the game to do it. Unfortunately, World of Warcraft is already really big in China. So they’re making a go of it with a second game!
The new game Call of Duty Online for China will capitalize on the rich multiplayer experience that the Call of Duty franchise is known for and introduce a new gaming model designed specifically for the Chinese market. This new model will allow players the ability to personalize their weapons, characters and equipment like never before in a Call of Duty game. Using an in-game store, players can enhance their weapons, gear, and perks built specifically for the Chinese market. The new game will also bring a variety of game modes and maps and features an original story told through a series of Special Operations missions based on the Call of Duty: Modern Warfare universe.
Don’t think we didn’t notice the use of the verb “capitalize” in that first line, Activision. Well played.