There’s a reason why Call of Duty is a 27 billion pound gorilla in the games industry

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Activision Blizzard revealed that Call of Duty has generated an eye-watering 27 billion dollars across the franchise since its start in 2003. There were over 100 million monthly active users on average throughout 2020, and the latest chapter, Black Ops Cold War, which launched in November, effectively doubled the average user’s time spent in-game when compared to Modern Warfare. CEO Bobby Kotick also announced in the 2020 results investor call that you all seem to love the Call of Duty in-game microtransactions and season pass malarkey. In-game sales grew 50% year over year in the fourth quarter of 2020.

While no specifics dollar amount was attached to Call of Duty’s in-game purchases, the whole of Activision Blizzard made 4.85 billion dollars from microtransactions in 2020. Overall, it was the best year for the company in its 30-year history.