Electronic Arts is really excited about not letting you own any games

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Speaking to the Deutsche Bank Technology Conference, Electronic Arts’ vice president of investor relations Chris Evenden, was bullish on the game-streaming concept. According to GamesIndustry‘s report, Evenden said cloud technology has been catching up to everyone’s ambition over the past few years with the infrastructure barrier shrinking rapidly. He cited a recent demonstration given to a major internet company for streaming Battlefield. The publisher has slowly been enticing customers to its services like Origin on PC and EA Access on consoles, and expects the transition to full-blown cloud gaming will happen someday.

“I think it’s inevitable that the gaming entertainment world will move in much the same way that the music and video entertainment worlds have already moved, in the sense that people have moved from an ownership model to an access model. And you’ll see that in gaming, just as you’ve seen it with Spotify and Netflix in other media businesses.”

Previous cloud gaming services like OnLive jumped the gun and got ahead of the technology curve, ending in failure. More recent services like NVIDIA’s GeForce Now and PlayStation’s Gaikai have found success with modest growth and investments in technology.