How did Destiny: The Taken King’s baddie get wings? Red Bull, of course.

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If the price tag for Destiny’s upcoming Taken King expansion seemed a little high, would you be willing to pay the ultimate price to get all the content? Would you drink a can of Red Bull? The Red Bull Quest is a “never-before-seen, multi-stage mission” that will be available to players of Destiny: The Taken King that are also dedicated enough to swig 12 ounces of Red Bull purchased from a participating 7-Eleven outlet. Besides marking a low point in your life, redeeming the code on the can will grant access to this quest and a 50% experience boost consumable. If you’re not a fan of Red Bull, you can just wait until January 1st, 2016, when the code will no longer be required to access the quest. You can buy your limited edition Destiny Red Bull beginning in July.

In related news, a 7-Eleven employee posted this image of the flyer that was given to him for this promotion. It includes some details about DLC for less savvy retail partners.

“Destiny consumers are used to paying a premium for downloadable content similar to this quest.”

Truth, friend. Destiny: The Taken King will launch on September 15th.