Adweek, a venerable publication that covers the world of advertising, has put together a cute video of some of Kevin Spacey’s appearances in commercials. The Academy Award winner — I’m just assuming since I can rarely remember who actually has and hasn’t won an Academy Award — has shilled for American Airlines, E*Trade, and some bank I’ve never heard of and can’t even spell.
But among the clips from commercials, Adweek includes cutscenes from the upcoming Call of Duty: Advanced Warfare. How are these ads? Granted, they’re used in ads. But they’re not ads. They are scenes from a work of entertainment in which Spacey performs. They’re no more ads than the scenes used in commercials for House of Cards, American Beauty, or Horrible Bosses, none of which appear in Adweek’s cute video.
It’s really disheartening to see the videogame industry growing up and going so frequently unacknowledged. For instance, it really bothers me that publications so often put videogames in the technology category, alongside stories about mobile phones, Facebook’s latest shenanigans, and the ongoing uninterest in Google Glass. That’s not where videogames belong. They belong squarely in the entertainment section of any publication that cares enough to inform its readers about the current state of entertainment.
But at least most publications don’t mistake videogames for commercials. You’d think Adweek of all folks wouldn’t be the ones to get that so wrong.