Xbox Live is dead. Long live Xbox network.

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Microsoft has rebranded their gaming network from Xbox Live to the more plain-sounding Xbox network. Microsoft confirmed the change to The Verge and explained that the move was made to distinguish the service from the subscription plan. It’s the end of an 18-year-old moniker.

In January, Microsoft had announced plans to increase the price of Xbox Live Gold, but the company was forced to backtrack after subscribers let their displeasure be known. In fact, Microsoft not only reversed the price hike, they promised to drop the need for Xbox Live Gold for players to access free-to-play multiplayer games.

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