That’s a pretty straightforward commercial for the upcoming Pokemon Go Fest 2020. No subverting expectations there, unless you look behind the lens. The ad was directed by Rian Johnson, previously seen upending the locked room mystery genre in Knives Out and making old Luke Skywalker aggressively milk a space walrus in Star Wars: The Last Jedi.
“As a longtime Pokemon trainer, it was a real pleasure working with Niantic on this spot.”
Pokemon Go Fest 2020 is a virtual affair this year. It begins on July 25th.