Sim racing gets into the lead during the pandemic

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Sports have taken a beating during the global novel coronavrius pandemic. Games are happening in empty venues or being delayed indefinitely, which impacts the viewership and money the events can generate. A third option has emerged from the world of automobile racing that keeps the cash flowing. Networks are hosting the races virtually with the help of sim games.

Last Sunday Fox Sports broadcast what they’re calling an “eNASCAR” event. The iRacing Pro Invitational Series featured popular drivers like Dale Earnhardt Jr. and Kyle Busch and even had commentary delivered by the normal Fox Sports broadcast crew. It attracted over 900,000 viewers and was successful enough to convince the network to continue the series.

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