You aren’t the only one that noticed Ubisoft is in a rut

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Ubisoft is changing things up. The big joke among gamers that have played a lot of Ubisoft games lately is that they all tend to bleed together. They share mechanics, assets, and seem to come from similar open world molds. Assassin’s Creed Origins’ eagle vision works a lot like the spotter drone in Ghost Recon Wildlands, which acts like the eagle in Assassin’s Creed Odyssey, which in turn seems a lot like the drone in Ghost Recon Breakpoint. You get the idea. Up until lately, no one seemed to care that Ubisoft’s design strategy embraced a certain amount of homogeneity.

With lower than anticipated sales in 2019, it’s become apparent that people may have grown tired of the formula. According to Video Game Chronicles, Ubisoft is restructuring its editorial team to allow more diverse design ideas to come through. In October, Ubisoft’s CEO Yves Guillemot told investors that they would be making changes based on the negative reception to Breakpoint and The Division 2, and this leadership restructuring seems to be part of that follow-through. It’s hoped that by spreading out responsibilities and giving vice presidents more say, the franchise teams can grow unique identities with differentiating gameplay. My money says we’ll still see a bird spotter in the next Assassin’s Creed.