Dennis Brännvall, design director of Electronic Arts’ and DICE’s Star Wars Battlefront II, has a mea culpa for the fans. He knows they screwed up the 2017 launch and had a hard road to winning back players. The major issue was, of course, the loot boxes. It was a mistake that cost the company dearly, and the well-publicized backlash continues to impact the industry.
“Not a week goes by without us thinking, ‘Imagine if we hadn’t launched with loot boxes the way we did.'”
Things are looking up for Battlefront II. The furor is largely behind them, and the developers have steadily worked on improvements and adding content to the game. The recently announced roadmap includes clone commandos, more offline single player content, and The Rise of Skywalker stuff to coincide with the next movie. The cynical gamer in you can chalk it all up to EA not wanting the game poisoning the well for the rest of their license, but either way, the players benefit.