Tender, a new app that supposedly matches you with potential “soulmates” via blood, seems to be linked to Vampire: The Masquerade. The site is in “beta” but there’s a short personality quiz and it appears more will be added. The web app is owned by Paradox Interactive and you can even register with your current Paradox account.
The advertisement is featured in an entry on Trust No More, (which may be part of this alternate-reality “advergame”) and ties to “secret” memos from Jobe Preston, the (most likely) fictional CEO of Tender. TNM also has some codes and images to decipher.
Paradox Interactive purchased White Wolf Publishing, the owners of the Vampire license, in 2015.