“Fix PUBG.” That’s the motto of the new push from Bluehole and PUBG Corp. Acknowledging that the community of players has been urging developers to do the hard work of actually addressing the numerous performance, balance, and quality-of-life issues plaguing PlayerUnknown’s Battlegrounds, the developers have promised to work on a “months-long campaign” to essentially “fix PUBG.” It’s a stunning public admission that the studio for too long was focused on revenue generation instead of basics like security and engine optimization.
“The bottom line is, you’re the reason for our success. You’ve stuck with us, and now it’s time for us to deliver the fixes you’ve been asking for.”
The campaign started with a live update that launched yesterday.