Turn 10 is removing prize crates from Forza Motorsport 7. The prize crates, Forza’s version of random loot boxes, will take at least until winter to be fully excised due to their ties with other elements of the game, but the developer has already removed cars as prizes from the crates. Turn 10 has also unlocked 100 previously locked exclusive cars to all players. While the prize crates were never available directly for real money, they now offer nothing but cosmetic doodads and will stay that way until they leave entirely. Additionally, the tokens which you could buy with real money in previous Forza games will never be coming to Forza Motorsport 7, and Turn 10 promises that they will not appear in Forza Horizon 4.
“The overwhelming feedback has been that this system feels out of place in the game.”
While the tide may not be fully turning against the loot crate model, recent high-profile reversals from games like Star Wars Battlefront 2 and Middle-earth: Shadow of War show that publishers are paying attention. The additional revenue crate gambling brings in may not make up for the loss of some players that refuse to engage with the model, and the hit to the brand’s reputation. Recent legal developments in other countries are undoubtedly taking a toll on the scheme as well.