The indie game scene on Steam, once filled with rags to riches stories, has become a place for dreams to die. Mike Rose of No More Robots, told attendees at the 2018 Game Developers Conference that their wide-eyed optimism for success on Steam was an error. According to his data, the average game on Valve’s PC gaming service makes about $30,000 in sales in its first year. Sales decline from then on. For small studios with more than one person working a ton of hours to bring their indie vision to life, this is sobering news.
“A lot of people are coming to me saying things like ‘our game’s a bit like Limbo, and Limbo sold millions of copies.’ Oh god, that’s not how it works.”
The problem, of course, is an over-saturated platform. In 2017, over 6,000 games launched on Steam, and thus far 2018 is looking to double that figure. Rose’s advice for indie developers? Have a plan to sell on other platforms, and make your product stand out from the overcrowded space. Even then, Rose cautions indies to prepare for less-than-stellar sales.