In September, Blizzard announced that they would stop referring to Battle.net in favor of generically branding each part of the system with the company name. We’d get Blizzard Voice or the Blizzard App to call out various components of the client. The studio cited “occasional confusion and inefficiencies” when it came to everyone writing or speaking about their products. At the time, people grumbled that it seemed like a change for change’s sake and they were disappointed that Blizzard was giving up the Battle.net name which they’d come to associate with titles like Diablo, StarCraft, and World of Warcraft.
Almost a year later, Blizzard is admitting defeat. Battle.net will stick around. The compromise is that the company will officially refer to their systems as “Blizzard Battle.net” which will hopefully cut down on any confusion and inefficiencies.