Ark: Survival Evolved’s latest DLC blazes a new business trail

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Despite still being an early access game, Ark: Survival Evolved is offering a $20 expansion. The Scorched Earth DLC features a change from the tropical island of the base game to a desert-themed experience with the big ticket opportunity to fight and tame dragons. It’s available now on Steam and Xbox One. Previous DLC for Ark like The Center and the Primitive Plus expansions were given to players for free.

Besides adding a bunch of new stuff to Ark for players of the base game, the expansion has opened up a new frontier in the industry. Premium DLC for unfinished games is a new wrinkle, and likely one that will go through some growing pains. If successful, we can expect others to follow suit.