Forget the Bud Bowl or the Super Bowl. It’s all about Pokemon.

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Pokmon is turning twenty. To celebrate two decades of monster battling and capturing, The Pokemon Company is airing the above TV advertisement during Super Bowl 50. It’s a slick bit of marketing that feels completely worthy of standing next to the latest Nike or Gatorade commercials. The 20th anniversary site is also pretty good at capturing the dramatic sportiness of it all. “Train on” goes well with “Gotta catch’em all!”