YouTube challenges Twitch to a fight

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YouTube Gaming has launched. Google’s streaming video service competes directly with established services like Twitch by concentrating on gaming. It offers most of the features that Twitch does, but adds the financial clout and technical knowhow of Google. YouTube Gaming does some things Twitch doesn’t, like automatically archiving videos and a DVR mode that allows viewers to rewind a current stream. Tech-heads applaud the service’s use of HTML5 instead of Flash, which Twitch currently still uses to power their videos.

Some of the biggest YouTube gaming channels like jackfrags and Machinima have seamlessly become YouTube Gaming channels, which means Google’s infant service already has a sizeable audience. Google has also smartly bundled up existing YouTube videos on games and placed them into the channels for whatever game the video covers into the new service.

Will Google’s foray into gaming dethrone the current king? YouTube Gaming is off to a good start, but the key will be swiping the big official tournaments from Twitch. If Google can woo the heavy-hitters like Valve, Blizzard, Riot, and others away from Twitch, and if they can overcome the reservations some established star streamers have, YouTube Gaming may become as ubiquitous as VEVO is for music videos.

If you’re interested in becoming a YouTube streamer you can start the process here.