Beast mode has new meaning in Call of Duty: Black Ops III

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Call of Duty: Black Ops III will feature Seattle Seahawks’ running back Marshawn Lynch. ESPN has the story. Why is Marshawn Lynch in the shooter? Because it’s Call of Duty. That’s why. You don’t question the presence of John Malkovich, Kevin Spacey, Ice-T, or Freddy. Not even zombies get a raised eyebrow in this series. What’s a Skittles-eating football player compared to a hockey-mask wearing movie killer?

“Marshawn Lynch is the perfect match for Call of Duty,” says Eric Hirshberg, CEO of Activision. “I mean, he’s a guy who fills stadiums, crushes competitors and has a Beast Mode. What could be more COD than that?”

Going by the last Super Bowl result, perhaps Call of Duty should nab Tom Brady of The Patriots.