Scoff if you will at the simple gameplay and obvious free-to-play money grind mechanics, but Bloomberg reports that the financial outlook on Kim Kardashian: Hollywood is green. The mobile game is on track to make $200 million in revenue by the end of this year and developer Glu Mobile is reaping the rewards.
“It might be our biggest game of the year,” Chief Executive Officer Niccolo de Masi said in an interview. “We’re not surprised. Kim is a one-of-a-kind talent with an incredibly precise fit to the game engine that we tailored but already had in the company.”
The game encourages players to climb the social strata of Hollywood by dating celebrities, making extravagant purchases in Beverly Hills, and being seen by the right media at the right times. Players can purchase in-game currency to speed things up, or earn them the hard way by actually playing the game. If that sounds shallow, keep in mind that it’s the only program in the Apple Appstore Top 10 with a perfect 5-star rating. Fans of the game noted that the game’s appeal comes from the integrated social media aspects that keep them involved with the real-life Kim Kardashian.