Looking for a PlayStation 4 camera accessory? You’re not alone. Sony’s president of worldwide studios Shuhei Yoshida told Polygon that the console’s built-in Twitch streaming feature is the cause of the shortage. People love to use it. They broadcast themselves playing games, or they create call-in shows set in their living rooms, or they stream questionable material. Yoshida said that Sony’s marketing folks underestimated how popular streaming would be.
“They came up with the initial demand in that conventional way and it was very, very low,” he said. “Using the camera to broadcast yourself is much, much more fun they they thought and they didn’t quite get it.”
Sony said the peripheral has a 15% attach rate, putting the its total sales figure at around 900,000 units. Due to the camera’s constrained supply, many sellers have marked it up above the $59 suggested retail price.