Madison Avenue loves Kinect and Xbox One. At least, that’s what Microsoft hopes will happen. According to Time, Microsoft’s marketing head Yusef Mehdi, was speaking to a conference of advertising professionals and told them that the new console could be the “holy grail” of how marketers can “understand the consumer in that 360 degrees of their life.” Having already taken fire over Kinect’s privacy issues, Microsoft’s PR machine moved to quell concerns.
“We do not have plans to target ads or content to you based on any data Kinect collects. We have a long-standing commitment to your privacy and will not target ads to you based on any data Kinect collects unless you choose to allow us to do so.”
Choose to allow us? Meaning, yes. Microsoft will use data collected by Kinect to target advertising. Maybe you’ll have to opt in, but I doubt it. I rather think the opt out will be buried in a 5,000 word user agreement. I can’t wait to see the ads I get after sitting on my couch in my bathrobe.