Ubisoft says it won’t even consider making a new game unless they see franchise potential. Speaking to [a]list daily via GamesIndustry International, Tony Key, Ubisoft’s senior VP of sales and marketing, said that the expectation for multiple titles is a factor in greenlighting any new concept.
“That’s what all our games are about; we won’t even start if we don’t think we can build a franchise out of it. There’s no more fire and forget – it’s too expensive.”
Key pointed out that Ubisoft operates in a “blockbuster world” and that they must fully commit to a project by matching the marketing spend to the development effort.