Nintendo considers digital strategies

, | Games


Nintendo is courting smartphone app developers for its Wii U console. According to The Japan Times, Nintendo is offering conversion software to smartphone app developers to assist them in porting their software to the Wii U.

Nintendo hopes smartphone software will help spur console sales, which will in turn lead to an increase in popular game titles for them, the sources said.

A lack of popular games was one of the primary reasons cited in the recently released annual report for the lower than projected adoption rate of the Wii U console.

Besides porting smartphone games to the Wii U, Satoru Iwata told investors that Nintendo is also looking into subscription and free-to-play games as a possible strategy to entice gamers more used to digital gaming prices.

“We will not simply change our existing packaged software distribution channel. Rather, we might have many other types of business models in addition to packaged software.”

“For example, we might see more games that are similar to free-to-play games, games that cost much less or games that require a monthly subscription fee. Digitalization allows for greater flexibility, whereby having more ways to make payments, both software developers and consumers have more options.”

“And Nintendo 3DS and Wii U have flexible systems to handle such trends, so it is now a question of putting these ideas into action. I can definitely say that Nintendo will make new offers that go well beyond simply replacing packaged software with digital software.”