Nintendo promotes executives after disappointing fiscal report

, | Games


Is there anything more predictable than executive moves after an underperforming fiscal year-end report? Nintendo published their disappointing FY2013 report today, but in a surprise move, rather than following it with firings and replacements, they announced promotions. Yay!

Tatsumi Kimishima, current chairman and CEO of Nintendo of America, will become Nintendo Co. Ltd. managing director and will assume the roles of general manager of Corporate Analysis and Administration, and general manager of the General Affairs Division. The current general managers are retiring as previously scheduled.

Global President Satoru Iwata will be promoted to take over as CEO of Nintendo of America and Reggie Fils-Aime will continue in his role as president and COO of NoA, reporting to Iwata.

The move will support the company’s unified global strategy, allow streamlined decision making and enhance Nintendo’s organizational agility in the current competitive environment.

There is speculation in the Japanese media that Iwata might resign from his position if Nintendo’s goals aren’t met in the next year-end report.