{"id":1591,"date":"2011-01-12T15:09:33","date_gmt":"2011-01-12T23:09:33","guid":{"rendered":"http:\/\/www.quartertothree.com\/fp\/?p=1591"},"modified":"2011-01-12T14:31:55","modified_gmt":"2011-01-12T22:31:55","slug":"john-riccitiellos-dirty-little-secret","status":"publish","type":"post","link":"https:\/\/www.quartertothree.com\/fp\/2011\/01\/12\/john-riccitiellos-dirty-little-secret\/","title":{"rendered":"John Riccitiello&#8217;s &#8220;dirty little secret&#8221;"},"content":{"rendered":"<p><a class=\"fancybox\" rel=\"1591\" href=\"http:\/\/www.quartertothree.com\/fp\/wp-content\/uploads\/2011\/01\/Rex_Ryan_wife.jpg\"<\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.quartertothree.com\/fp\/wp-content\/uploads\/2011\/01\/Rex_Ryan_wife.jpg\" alt=\"\" title=\"Rex_Ryan_wife\" width=\"600\" height=\"340\" class=\"aligncenter size-full wp-image-1592\" srcset=\"https:\/\/www.quartertothree.com\/fp\/wp-content\/uploads\/2011\/01\/Rex_Ryan_wife.jpg 600w, https:\/\/www.quartertothree.com\/fp\/wp-content\/uploads\/2011\/01\/Rex_Ryan_wife-300x170.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>How&#8217;s that for a headline, and I hope I misspelled his name and took game journalism down even lower. What could his secret be? That he paid $2000 on eBay for shoes worn by Rex Ryan&#8217;s wife? Probably did, but that&#8217;s not really a secret. Is it that the EA top banana looks at World of Warcraft revenue and has a secret man-crush on Acktard&#8217;s Bobby Kotick? There could be something to that, but no, that&#8217;s not this secret. In an article at <a href=\"http:\/\/www.industrygamers.com\/news\/ea-ceo-digital-to-overtake-retail-this-year\/\">IndustryGamer.com<\/a> he says that digital sales for PC will overtake brick and mortar sales this year, which is sort of interesting but not really. This, however, gave me pause:<\/p>\n<blockquote><p>The free-to-play model has been a huge boon for EA. Riccitiello noted, &#8220;Our highest ARPU (average revenue per user) are free-to-play games among paying users. You think about that and say, &#8216;how can a free game be the game they pay the most for?&#8217; We have people who are giving us $5,000 in a month to play FIFA Ultimate Team. And it&#8217;s free. Dirty little secret.&#8221; <\/p><\/blockquote>\n<p>Riccitiello then rubbed his hands together and giggled.<\/p>\n<p>People are paying five grand a month to play FIFA? That sure made me stop daydreaming about Ashton Kutcher&#8217;s abs. What are they paying for? More kicking tees for the field goal kicker? New helmets? I don&#8217;t get it. <\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1591","post","type-post","status-publish","format-standard","hentry","category-games"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>John Riccitiello&#039;s &quot;dirty little secret&quot; - Quarter to Three<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quartertothree.com\/fp\/2011\/01\/12\/john-riccitiellos-dirty-little-secret\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"John Riccitiello&#039;s &quot;dirty little secret&quot; 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