I've never had a problem with how 38's handled this. If I were working promo for them, I'd happily pull any levers and use any tools at my disposal to find a way to publicize a product--especially a product I believe in--in the best possible light to the highest number of eyes. That's what promo does. If I were working promo on this title and big website like IGN told me they liked the game so much that they wanted to do a "Review In Progress" in advance of a final review, I'd jump on that in a second and without hesitation. If after reading the three segments of the "Review In Progress", that same publication inquired about beating the embargo with their final review, I'd be ready to turn cartwheels.
What I have tried to express--and which you seem to blithely think is patently impossible--is that IGN had something of a lapse of journalist ethics here. My problem expressed up thread is entirely with IGN and their review process.
But hey, if you say that IGN are paragons of ethical gaming journalism, who am I to naysay it? Also, can I have some of that kool-aid?



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