Reply With QuoteARMY ANGRY! YOU WOULDN'T LIKE ARMY WHEN ANGRY! ARMY SMASH FREDDIE PRINZE JR!!!!!
Next month, Army Strong becomes the new US Army recruiting slogan, to replace An Army of One.
ONE BILLION DOLLARS for Army Strong. Heck, I would have suggested Army Smash for a cool million.The Army adopted "Army of One" in January 2001 to replace the "Be All You Can Be" campaign, which lasted nearly 20 years but which Army officials had soured on during that era of recruiting problems.
"Army Strong" was developed by McCann Worldgroup, the communications firm the Army hired last December after struggling through its disappointing recruiting year. The overall five-year contract with McCann Worldgroup is valued at $1 billion (euro790 million), with the first two years guaranteed at $200 million (euro158.7 million) annually.
That they were hired last December also explains the letter, stickers, and lapel pin I got in the mail earlier this year.Army officials acknowledge that recruiting during wartime is difficult, particularly with the Iraq war grinding on far longer than Bush administration officials expected and with U.S. troops dying in battle almost every day.
"There's no question that we want to have a marketing boost right now. It's important to us," said Lt. Gen. Robert L. Van Antwerp, who oversees the recruiting effort as commander of U.S. Army Accessions Command.
The Army missed its recruiting target in 2005 by the widest margin in more than two decades, but bounced back this year to reach its goal of signing up 80,000 new soldiers.
Letter excerpt:
Full articleWe are an Army of tradition. Our greatest tradition is service to this country, and in that service we ask our Soldiers to carry out tough missions all around the world. Today, answering the Nation's call may take them into harm's way in our Global War on Terrorism, a war that touches us all and one that we must win.
ARMY ANGRY! YOU WOULDN'T LIKE ARMY WHEN ANGRY! ARMY SMASH FREDDIE PRINZE JR!!!!!
Not that the article is clear about it, but I would suspect that the contract includes air time.Originally Posted by Raife
I remember when my alma mater spent like $300 million for a new logo, which ended up being the school's name in white on a red rectangle. I thought then, as now, that my choice of career path was clearly misguided.
A billion dollars? Wow, that's worse than Pricewaterhouse Coopers' $110 million change to Monday. I wonder if this means the US Army is about to be bought by IBM.
Easy:
Army, apply directly to the terrorists!
Hhaha awesome.
Huh, for another billion dollars I could come up with the successor slogan.
Army, Now Even Stronger!
Shoot, wouldn't it have been better for the Army to run a contest? Give the top 1000 slogans $5000 for being selected, and the winning slogan $1 million. Then they've spent $6 million and gotten a slogan that arguably would be as good as what they got for a billion. The other $994 million can be spent to buy a couple extra cruise missiles. Never know when you're gonna need a cruise missile!
It's actually a good ad though.
Within 38 seconds, of which the intro text stops at 22 seconds, we got the Asian (at 27 seconds), the Black (at 33 seconds) and the White Female, who is sitting next to the Bonus Hispanic Female (at 26 seconds).
I do believe the Army has broken a new record!
Again, without seeing the details of the contract, I've got to think that cool billy includes air time/promotional materials/etc...
The Army is actually like that though.
Navy Weak!
You wanna hear a funny story? Last weekend I was at a party talking with this woman who works in the Pentagon. We were talking about Naval vs. Army Command ranks, the old saying "professionals talk logistics", Exocet missles (Ahh, Jetfighter II), and all other sorts of military stuff.
She asked me if I was former DoD. I replied nah, I just like that stuff. In my head though, I was going "And I play a lot of video games" while mentaly pushing my nerd glasses up my nose.
*spits coke at monitor*
Jesus, Lg...
After the "there is nothing on this green earth..." subtitle, I expected "that we won't destroy." Damn hippie brain!
Cf. the British campaign. The army chose 'Be the best' a while ago, and that is still the standard line, but those adverts have been replaced [this summer] by the infantry ones. Motto: Forward as one.
Video:
Armoured, Air Assault, L.I., and Mechanised.
Trying to bring back the image of the good old days, a group of men walking slowly as one over no man's land?
ARMY STRONG!
The parts at the dance clubs and beach are bizarro, but probably good marketing. What's the narrator's accent?
I like it. Plus it had members of one of my old units, as well as my baby brother flying the hovering Chinook.
TRUE STORY.
Though I'd like to see an Army commercial done by the team that does the Battlestar Galactica previews.
We have Chesire [I think] and Scouse [Liverpudlian] in those two adverts.
Those bits are supposed to emphasise the travel and RandR part of the army. Postings to Cyprus, Australia [normally on exchange], Canada and so on are not uncommon.
Last edited by Kirian; 10-14-2006 at 06:08 AM.
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