Reply With QuoteWow, those were...inane...
So... less than a year without Jobs and already Apple is already starting to lose the vision thing.
Things like this make me think they had something right with the Great Man Theory of History.
Wow, those were...inane...
Perspective from the former Apple marketing guy who coined the name iMac
http://kensegall.com/2012/07/new-mac...-serious-thud/
Resident Apple lover checking in here.
Those ads are fucking bad. Microsoft and RIM levels of fail.
Ken nailed it. They do seem like the type of ads Best Buy would run for the Geek Squad.
I believe this is factually inaccurate. As far as I recall, he came up with the general concept, and obviously he loved the ads.Originally Posted by Mark Crump
Very much so. He also voiced the first version.
Ugh, the new ads are terrible. Jordan Weissmann out at The Atlantic puts them in sharp contrast with this Google Nexus ad, which I thought was actually quite cute and is targeted toward a similar demographic.
http://www.youtube.com/watch?feature...&v=qqiSE-ukmgc
This ads crack me up.. they're basically saying, "If you are a fucking retarded imbecile, then have we got a computer for you!"
I love the genius concept so much, I want it shoved in my face.
And by love, I mean fucking hate.
Do you still want it shoved in your face, though?
Why do you hate the genius concept? They've personally saved me hours of having to fix my parents' computers and have replaced broken items for me, free of charge, no questions asked.
The commercials are terrible, but the genius concept itself?
The thing that's weird to me is that it isn't even the Geniuses who do/teach the stuff that people are wanting help with in those ads. It's the Creatives. Geniuses are tech support, not help with various software tools.
I know that most people don't know the difference, but Apple does. You'd think they'd want to highlight the availability of both types of people at the Apple Stores.
If nothing else, there's the word. Calling glorified tech support people "geniuses" is probably good for morale, but ugh.
Re: Jobs & "Think Different".
According to the official folklore, the idea wasn't his, it was pitched, and when it was pitched he loved it but almost nixed it because he thought people would judge it as too egotistical.
I think that if, back in my days in college when I worked the help desk, being called a "genius" while doing tech support... not as a compliment, but because it was literally my job title... would make me feel incredibly self conscious and like a total ass.
The new iPhone ad selling the panorama camera feature is pretty weak. I mean, it's a neat feature and all, but it's hardly new and definitely not hardware-sales worthy.
When we were watching the emmys last night, my wife and I were amused by Apple's admission that they'd been making earphones poorly for over a decade and finally decided to adopt the design that most other manufacturers have been using for years.
Similarly with their admission that their screen has been the wrong size all this time, because "common sense" tells you that your thumb goes from "here to here", so the screen should too.
A totally minor feature, indeed. But an extremely cute ad. So it's going to sell lots of iPhones.
Yeah, it's not horrible, like those genius ones were.
But even though it's superficially very similar to the other "white room" iphone ads, it's fairly different. The catch for breath is cute, but it breaks the tone that most (all? I don't recall all of them) the previous white-room ads had, which was much more abstract and impersonal.
So, with that and the aborted genius ads, it seems to me that they're trying a new marketing strategy, maybe trying to appeal to a broader and less tech-y audience and trying to make it friendlier. Not sure that the brand needed it, but that seems to be what they're doing.
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