However, CNET only monitors what files are downloaded and how they are used, in the aggregate, Broady said. "I don't know what the long-term applications are," he said. "A lot of companies are interested in how users use the demos and game video: when somebody downloads that did they (just) download it, or did they watch it?"
Broady said that even using Gamespot Complete, CNET's pay-for-view version of the Gamespot site, users could opt out of the Kontiki network at any time. When asked if the software allowed individual users to be tracked, he replied: "Of course you could, but we don't."