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It failed because:
1. The only people who like metal are men who were teenagers in the '80s. People who are younger than that prefer the hip-hops and other genres of music.
2. Everyone is heartily sick of Jack Fucking Black. I mean, he was irritating in Peter Jackson's King Kong: The Official Game of the Movie: By Peter Jackson, but at least there he was a bit part.
3. Nobody had any idea what the game was. I thought it was an adventure game up until it was released; commercials made it look like a heavy metal WOW parody; the demo apparently made it seem like heavy metal Zelda; and then it turns out it's basically heavy metal Halo Wars?
4. As a game that had people's attention, but which they were unsure about, there was a lot of attention paid to reviews, and the reviews were very mixed.
Not that I would have predicted this up-front, mind.
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