noun
03-01-2004, 12:15 PM
News to me, am I out of touch? Retailers worldwide are eagerly anticipate the insertion of RFID tags into their merchandise, such as clothing. These paragraphs in particular caught my attention:
The generic name for this technology is RFID, which stands for radio frequency identification. RFID tags are miniscule microchips, which already have shrunk to half the size of a grain of sand. They listen for a radio query and respond by transmitting their unique ID code. Most RFID tags have no batteries: They use the power from the initial radio signal to transmit their response.
That raises the disquieting possibility of being tracked though our personal possessions. Imagine: The Gap links your sweater's RFID tag with the credit card you used to buy it and recognizes you by name when you return. Grocery stores flash ads on wall-sized screens based on your spending patterns, just like in "Minority Report." Police gain a trendy method of constant, cradle-to-grave surveillance.
Full article here: http://news.com.com/2010-1069-980325.html
Wired has an interesting article on a technology already being developed to combat this: http://www.wired.com/news/business/0,1367,62468,00.html?tw=wn_tophead_2
The SF movie implications are limitless. Will everyone be walking around with their own personal firewall to block RFID transmissions? Will spammers learn how to hack the frequency and broadcast Viagra spams in broken English? Will you be sitting in a board meeting, and all of a sudden receive a commercial for 20% off at your local clothing store?
Then again...maybe this will be forgotten like the universal bar code reader?
The generic name for this technology is RFID, which stands for radio frequency identification. RFID tags are miniscule microchips, which already have shrunk to half the size of a grain of sand. They listen for a radio query and respond by transmitting their unique ID code. Most RFID tags have no batteries: They use the power from the initial radio signal to transmit their response.
That raises the disquieting possibility of being tracked though our personal possessions. Imagine: The Gap links your sweater's RFID tag with the credit card you used to buy it and recognizes you by name when you return. Grocery stores flash ads on wall-sized screens based on your spending patterns, just like in "Minority Report." Police gain a trendy method of constant, cradle-to-grave surveillance.
Full article here: http://news.com.com/2010-1069-980325.html
Wired has an interesting article on a technology already being developed to combat this: http://www.wired.com/news/business/0,1367,62468,00.html?tw=wn_tophead_2
The SF movie implications are limitless. Will everyone be walking around with their own personal firewall to block RFID transmissions? Will spammers learn how to hack the frequency and broadcast Viagra spams in broken English? Will you be sitting in a board meeting, and all of a sudden receive a commercial for 20% off at your local clothing store?
Then again...maybe this will be forgotten like the universal bar code reader?