XPav
01-15-2004, 11:52 AM
http://www.salon.com/books/feature/2004/01/15/johnson_excerpt/index.html
Standard "ohmigod the Army is using gimmick to attract soldiers!" Yeah,well, duh.
Anyway, the part on American's Army:
The army's target for 2002 was to hire 79,500 young adults as new recruits. Demographics and salesmanship matter in trying to raise and retain an all-volunteer army, and, until recently, the main recruiting slogans were "Be all you can be" and "An Army of one" (meaning that the army is a collection of quintessential American individualists). A recent gimmick is a free computer game, called America's Army, aimed directly at capturing the hearts and minds of technology-savvy teenagers. By the autumn of 2002, more than 500,000 copies had been downloaded from americasarmy.com, and recruiters now have a two-CD set of the game to give away to likely prospects. During the summer of 2002, many video-game magazines included the CDs with issues.
The game differs from most other combat videos now on the market in that bullet hits are recorded only by little red puffs instead of gushers of blood and flying body parts. The army wants to avoid any suggestion that actual combat might be unpleasant. According to the game instructions, "When a soldier is killed, that soldier simply falls to the ground and is no longer part of the ongoing mission. The game does not include any dismemberment or disfigurement." In "Soldiers," the second part of the game, players progress through a virtual career in the army, serving in a variety of units and improving their ratings in categories like loyalty, honor, and personal courage as they go. Enemies are portrayed as both white- and black-skinned but have one trait in common -- nearly all of them are unshaven. The government has so far spent $7.6 million to develop the game, and plans to devote about $2.5 million a year to updates and another $1.5 million to maintaining a multiplayer infrastructure. The army hoped to use it to attract 300 to 400 recruits in 2003.
Boy. 300 to 400 recruits. Wow. Talk about having them flock in. I like free FPSes as much as the next guy, but does it seem to anyone else that that number is a little low?
Standard "ohmigod the Army is using gimmick to attract soldiers!" Yeah,well, duh.
Anyway, the part on American's Army:
The army's target for 2002 was to hire 79,500 young adults as new recruits. Demographics and salesmanship matter in trying to raise and retain an all-volunteer army, and, until recently, the main recruiting slogans were "Be all you can be" and "An Army of one" (meaning that the army is a collection of quintessential American individualists). A recent gimmick is a free computer game, called America's Army, aimed directly at capturing the hearts and minds of technology-savvy teenagers. By the autumn of 2002, more than 500,000 copies had been downloaded from americasarmy.com, and recruiters now have a two-CD set of the game to give away to likely prospects. During the summer of 2002, many video-game magazines included the CDs with issues.
The game differs from most other combat videos now on the market in that bullet hits are recorded only by little red puffs instead of gushers of blood and flying body parts. The army wants to avoid any suggestion that actual combat might be unpleasant. According to the game instructions, "When a soldier is killed, that soldier simply falls to the ground and is no longer part of the ongoing mission. The game does not include any dismemberment or disfigurement." In "Soldiers," the second part of the game, players progress through a virtual career in the army, serving in a variety of units and improving their ratings in categories like loyalty, honor, and personal courage as they go. Enemies are portrayed as both white- and black-skinned but have one trait in common -- nearly all of them are unshaven. The government has so far spent $7.6 million to develop the game, and plans to devote about $2.5 million a year to updates and another $1.5 million to maintaining a multiplayer infrastructure. The army hoped to use it to attract 300 to 400 recruits in 2003.
Boy. 300 to 400 recruits. Wow. Talk about having them flock in. I like free FPSes as much as the next guy, but does it seem to anyone else that that number is a little low?