Dominos BFD... WTF?

[Mr_PeaCH]

So I'm ignoring comercials during a football game or something this weekend and the phrase catches my ear... "BFD". I'm thinking... 'did the voice-over guy for this ad actually say what I think he said' and then he said it again and this time I heard the explanation about how Dominos pizza was offering a "Big Fantastic Deal" and that they were calling it the "BFD".

How does this get past Dominos own or contracted advertising experts or all they all just laughing up their sleeves? I casually asked my wife (who is, for all intents and purposes, an internet or text-message newb) what 'BFD' stands for and she correctly replied 'big fucking deal'.

Kind of reminds me of the time when Reebok was running the (hilarious) Terry Tate: Office Linebacker ads. The 'wink' there was how the President/CEO type was named Felcher and I think the company was even Felcher and Sons. Now felch (http://www.urbandictionary.com/define.php?term=felch) was not and is not as ubiquitous as BFD but I am sure there were others as amused by that as I was.

[Adam Altmann]

I'm ashamed to admit I thought this thread was going to be about Blackfathom Deeps.

[Njal]

I misread the title and thought it was going to be about BDR wearing nothing but a domino (no I don't know why I clicked on the thread).

[Uncle Larry]

On the other hand, "Domino's Pizza FTW" probably wouldn't raise the right kind of eyebrows, either.

[Aeon221]

There was a radio program a few weeks back about an airline (I think it was Jet Blue, but I really can't remember) who used all sorts of strange acronyms in its ad campaigns.

[RichVR]

On the other hand, "Domino's Pizza FTW" probably wouldn't raise the right kind of eyebrows, either.

How about:

"Domino's, when you can't get real pizza."

[MyNameIsWill]

I'm a big fan of Dominos, and probably not an internet newb (?) but I didn't know BFD meant big f'ing deal.

[Skipper]

I am now forever scarred by the fact I know what felch means. I think I threw up a little. And it's a BFD.

[Jakub]

Felch is one of the reasons that the Terry Tate: Office Linebacker (http://video.google.com/videoplay?docid=-6238953685626218421) commercials are funny on multiple levels.

[Poops McGee]

This reminds me of the current Charmin ad-campaign, which is based completely around the phrase "Does a bear shit in the woods?"

Hell yeah he does! And afterwards, he wipes his ass with ultra-plush Charmin!