Apple's "1984" - in Lego

[Gary Whitta]

I can't believe I'm actually considering buying this.

http://podbrix.com/massmail-07-31.htm

[Jazar]

I can't believe you would consider buying it either.

[Supertanker]

Hang on, I can probably whip up a lego scene for only $175.

[Mike Cathcart]

Hey Gary I've got an old school Voltron in my cube at work. If you want I can take some markers and make it look like it's from I, Robot or 2001 or something and then you can buy it for 400 dollars.

[Gary Whitta]

I wasn't sure what these responses were about until I went back to the original link and saw how much they were asking for it. Okay, forget it.

[Supertanker]

The guy making those podbrix things is a genius, though. He's managed to borrow Apple's marketing hype surrounding the iPod and Woz, along with Apple's carefully created perception of high price = high value, and combine it with the parallel geek love of cubicle toys. This lets him resell $5 worth of repackaged Lego toys and printed cardboard* for $200. He even uses prices like $198.99 and terms like "ultra-bright" and "semi-transparent material" to imply the rarity of common things like LEDs and small pieces of sheet plastic, so it seems like he's pricing it as low as he can. What a deal! Wish I had thought of it, he'll gross $20,000 selling 100 Lego kits.





*Not to mention the Sharper Image's style of calling cardboard "heavy card stock."

[Gunmetal]

I wish I could convince people that their iPod shuffle, which has no need for a case at all, actually requires an enormous case of glued-together LEGO bricks at the low price of $49.99 US

Whoops, I mean "fused" together

[Mark Crump]

At first I thought it was kinda neat.

Then I read it was a bunch of cardboard.

[ElGuapo]

If you guys wanna talk about LEGOs, I'm the LEGO master.

I loves me some LEGOs. You know those big plastic tubs you use to store like old clothes and stuff? The ones that are 2 feet high? I have two of those filled to the brim with LEGOs.

Muhahahahahah.

[Enidigm]

Actually the guy is pretty smart in combining the marketing symbolism of LEGOs, whose little round peg-shaped connectors are known around the world, with the Apple campaign. Apple probably wishes they had thought of it first.

[AndrewM]

I loves me some LEGOs. You know those big plastic tubs you use to store like old clothes and stuff? The ones that are 2 feet high? I have two of those filled to the brim with LEGOs.

At this guy's rate, each of those tubs would probably set you back a couple of thousand dollars.