Everything about this commercial is precious. This advertisement may mark the official launch of Epic’s Fornite in South Korea or it might be hawking bubblegum disco ramen. It’s tough to tell. All I know is that at about 25 seconds in, the main actor does a great job replicating the in-game “floss” dance move.
Bluehole, the publisher of PlayerUnknown’s Battlegrounds, is not pleased with Epic’s foray into the same arena. While Fortnite Battle Royale is going free-to-play, Bluehole is pondering their relationship with Epic’s Unreal Engine 4. In an interview with GamesIndustry, Bluehole’s Chang Han Kim pointed out that while they pay Epic for their UE4 engine license, Epic has suddenly become a competitor, including the use of Battlegrounds in their marketing.
“We have also noticed that Epic Games references PUBG in the promotion of Fortnite to their community and in communications with the press. This was never discussed with us and we don’t feel that it’s right.”
Whatever the outcome, it’s likely that Fortnite won’t be the last copycat of Battlegrounds. To date, Bluehole’s multiplayer phenomenon has sold over 11 million units on PC alone.