Nothing is going to equal the dissonance of the original Dead Island trailer in relation to that game, but this campaign for State of Decay 2 sure doesn’t match the goofy jank of an open-world sandbox. There’s the Found Footage of Coach video above and a Medical Log of Nurse. The sequel to one of the best zombie survival games made is coming on May 22nd for normal folks and four days earlier for Ultimate Edition preorders. The marketing from Microsoft is ramping up and these spots are reminiscent of the Halo 3 Believe commercials. Somber, self-serious ads that turned out to have more gravitas than the product deserved. Everyone wants their zombie games to feel like the last few desperate minutes of Night of the Living Dead, when most of them play like the pie fight in Dawn of the Dead.
If you want to compare the tone of the videos with the actual game before launch, check out Tom’s livestreams of State of Decay 2 all this week!