PlayerUnknown’s Battlegrounds is facing an uphill fight in China thanks to a negative recommendation from a leading censorship advisory group. The China Audio-Video and Digital Publishing Association, working in conjunction with the official Chinese government’s State Administration of Press, Publication, Radio, Film and Television issued a statement on Battlegrounds that accuses the game of being too violent and “deviates from the values of socialism” according to a translation from Bloomberg. It is an early sign that the game will not likely get an official license for sale in China.
“This basically spells the death sentence for PUBG in China,” said Benjamin Wu, an analyst at Shanghai-based consultancy Pacific Epoch.
The SAPPRFT previously recommended that lone survivor multiplayer games not be allowed in China and discourages local development of such games. Honour of Kings, a Korean multiplayer survival game published by Tencent, is the most popular game in the genre in China. It slipped into the country before the SAPPRFT ruling and remains on sale with little to no competition in the country.