The U.S. government’s policymakers aren’t the only ones taking lessons from Call of Duty to market real military actions. The BBC reports that Islamic State supporters have used Call of Duty to reach their younger recruits.
IS fighters linked to the UK began referencing language and imagery from video war games such as Call of Duty, making simplistic claims about “respawning” in heaven – meaning starting the game again. Back home, their supporters saw these messages, shared them and made their own plans to get a flight to Turkey.
It’s not a multi-million dollar ad campaign starring Robert Downey Jr. or Jonah Hill, but as far as getting the message across, it seemed to do the trick.