Nintendo reported that quarterly profits for April through June were up while sales of the Wii U console were low. Although Nintendo made 8.62 billion yen in profit, they also revealed that only 160K units of the Wii U console were sold in the world during this period. The disappointing sales of the console were attributed to the lack of key software titles released during the quarter. The primary driver of profits for the company appears to be the Nintendo 3DS and 3DXL. The handhelds sold 1.4 million units worldwide.
Nintendo plans to continue to push the 3DS in all territories with key software titles such as Animal Crossing: New Leaf and Pokemon X and Y. For the Wii U, their strategy will be to concentrate on proactively developing first-party titles to attract hardware buyers. Nintendo also plans to leverage their console communications systems to reach out to consumers.
Nintendo strives to improve sales by communicating the compelling nature of our hardware and software to as many people as possible through our new netwrok service called “Miiverse,” which offers an environment where people can empathize with others and share their gaming experiences. We also strive to improve hardware profitability by reducing its costs.
In related news, Siliconera reports that Nintendo will be allowing customers to make digital eShop purchases through the web on PC and smartphones soon.