Electronic Arts’ Origin service launched in 2011 and while many gamers bemoaned the entry of another PC software client to purchase and launch games, the service has proven successful with over 10 million registered users. EA’s EVP Andrew Wilson spoke to GamesIndustry International and explained that he sees the future of Origin as more than just a PC-exclusive storefront.
Making EA games better is the core that Origin needs to embrace and expand on, Wilson believes. “What you’re going to see from us is to have a real focus on that, and a focus on getting that right and getting that better, and getting it done for PC. Then figuring out in the context of other platforms, what does that mean?” Wilson asked. “You don’t want a service that competes with other platforms like Microsoft or Sony or iOS. You don’t want a competitive service to them, what you want is a complementary service that enhances your game experience irrespective of where you made the transaction. That’s the shift you’re going to see from us.”
Speaking to the TheAListDaily, Wilson expanded on his vision for Origin.
“With all honesty, our focus right now is on the underlying service provision. The nature of the transaction, the nature of the business model that drives that transaction, will likely change a hundred times in the next three years. But the desire of gamers to get access to their games easily, simply, seamlessly, consistently, will not change. The desire for gamers to connect with their friends and know where there friends are playing at any given time will not change. The desire for gamers to have their experience enhanced by virtue of services that automatically update their games, that allow them chat, VOIP, Skype, whatever it might be that’s part of that, that won’t change. All of the other ancillary stuff about transaction and business models likely will. Our focus has to be on building a service that doesn’t change based on what those ancillary things that change around them.”
Wilson acknowledged that price is a factor for gamers, but reiterated that he intends on building value through the service.