Speaking to GamerZines, lead content designer Mike Zadorojny revealed that ArenaNet’s goal is to add free content updates to Guild Wars 2 every two weeks.
“Our goal is that as we do this, we’re getting better and better at it. We’re starting to catch the bigger mistakes that we would’ve missed earlier on. We’re starting to build the infrastructure, the framework and the tools to help us do this because we really think that this is the longevity of the product.”
“If we can push this, if we can add content every two weeks that is engaging to the players, then really it’s almost like a TV show at that point. It’s kind of stay tuned until next week for the thrilling conclusion of… That’s where our goal is, and it’s really fascinating when you have an entire studio dedicated to pulling off.”
ArenaNet also said that the in-game Gem Store results in a “constant” revenue stream for the game.